About
I’m a designer and storyteller with a background in creative writing, now working across brand, editorial, and digital design. My practice is rooted in narrative and systems — crafting thoughtful, intentional design that connects across mediums. With experience at both global agencies and independent studios, I bring a multidisciplinary, concept-driven approach to building identities, campaigns, and experiences that are as strategic as they are expressive.
Work
Summary
Directed comprehensive brand transformation initiatives, focusing on visual identity and collateral system development.
Highlights
Led a full brand refresh for Jess Jess Press, creating a new visual identity and collateral system.
Significantly boosted pop-up sales and expanded customer base across local and online platforms through strategic design.
Summary
Provided creative direction and design solutions for diverse clients, specializing in brand identity and marketing collateral.
Highlights
Designed and illustrated a narrative-driven outreach brochure for a grassroots startup in rural India, effectively promoting entrepreneurial awareness and self-sufficiency.
Directed the brand identity and launch campaign for a CPG brand, successfully positioning regional Indian foods in urban markets through culturally rooted visuals and contemporary packaging.
Summary
Gained foundational experience in advertising copywriting and creative strategy within a leading agency environment.
Highlights
Collaborated with senior copy and creative teams to develop innovative concepts, craft compelling campaign copy, and create impactful pitch decks for consumer brands.
Actively contributed to ideation sessions, internal reviews, and client-facing material development, enhancing strategic communication.
Summary
Designed and executed custom mural art projects for various clients, transforming spaces with unique visual narratives and artistic expression.
Highlights
Conceptualized and delivered custom mural designs that enhanced aesthetic appeal and communicated client brand narratives.
Awards
GD USA 61st American Award
Awarded By
Graphic Design USA
Recipient of the 61st American Award from Graphic Design USA.
Communication Design Shortlist
Awarded By
Various
Recognized for excellence in communication design.
Young Ones TDC Shortlist
Awarded By
The One Club for Creativity
Shortlisted in the prestigious Young Ones TDC competition.
Indigo Branding for Social Change
Awarded By
Indigo Design Award
Awarded Gold for impactful branding in social change initiatives.
Indigo Branding for Beverages
Awarded By
Indigo Design Award
Awarded Silver for outstanding branding in the beverage sector.
AIGA Flux x 4
Awarded By
AIGA
Received four recognitions from AIGA Flux, highlighting diverse design excellence.
World Brand Design Bronze Award
Awarded By
World Brand Design Society
Honored with a Bronze Award for innovative brand design.
Communication Arts Shortlist Illustration
Awarded By
Communication Arts
Shortlisted for excellence in illustration by Communication Arts.
Communication Arts Shortlist Typography
Awarded By
Communication Arts
Shortlisted for excellence in typography by Communication Arts.
Voyage Baltimore Interview
Awarded By
Voyage Baltimore
Featured in an interview by Voyage Baltimore, highlighting professional journey and achievements.
ShoutoutLA Interview
Awarded By
ShoutoutLA
Featured in an interview by ShoutoutLA, sharing insights and experiences.
Bold Journey Interview
Awarded By
Bold Journey
Featured in an interview by Bold Journey, discussing career path and growth.
School for Poetic Computation Scholarship
Awarded By
School for Poetic Computation
Awarded a scholarship to attend the School for Poetic Computation.
MICA Graduate Research Grant
Awarded By
Maryland Institute College of Art
Recipient of a research grant to support graduate studies at MICA.
Leslie King Hammond Scholarship
Awarded By
Maryland Institute College of Art
Awarded the prestigious Leslie King Hammond Scholarship.
MICA Merit Scholarship
Awarded By
Maryland Institute College of Art
Received a merit-based scholarship for academic excellence at MICA.
Skills
Creative Direction
Art Direction, Brand Strategy, Campaign Development, Concept Development.
Graphic Design
Visual Identity, Collateral System Design, Typography, Layout Design.
Brand Development
Brand Refresh, Brand Positioning, Packaging Design, Marketing Collateral.
Copywriting
Campaign Copy, Content Strategy, Pitch Decks, Narrative Design.
Illustration
Digital Illustration, Mural Design, Visual Storytelling.
Project Management
Client Management, Cross-functional Team Collaboration, Project Coordination.